Post by adito on Apr 30, 2024 7:55:36 GMT 1
That time of the year traditionally dedicated to Valentine's Day promotions has arrived . Oh yes, because in addition to being the celebration of lovers, over the years this has become a commercial opportunity for many companies, which in this period flood users with promotional messages using all the means available. During these special occasions it is very important that communication is integrated across the different channels and above all takes into account the habits and preferences of your target.
More and more consumers today use mobile phones Germany WhatsApp Number List on a daily basis (there are 5.31 billion people in the world, according to a statistical survey conducted byand found in the January 2022 article published on datareportal.com ). If we then think about the fact that in the last two years - due to the pandemic - social meetings have ceased, it is easy to think that we are relying even more on technology to somehow bridge the physical distance. Any marketer cannot fail to take this into account when setting up his marketing strategy and choosing which channels to be present in.
If we were to think about which tools currently allow us to reach users via mobile phone, social media and email are certainly among the first that come to mind. But of course they are a drop in the ocean; the possibilities and means at our disposal are truly many. One of these tools, often underestimated but highly effective, is SMS . Short, simple, quick: SMS have all the characteristics for a concise but impactful promotional communication. The data relating to the opening rate ( over 90% ) also says a lot about their effectiveness. This is why we cannot forget about an important channel like this during commercial occasions such as Valentine's Day.
More and more consumers today use mobile phones Germany WhatsApp Number List on a daily basis (there are 5.31 billion people in the world, according to a statistical survey conducted byand found in the January 2022 article published on datareportal.com ). If we then think about the fact that in the last two years - due to the pandemic - social meetings have ceased, it is easy to think that we are relying even more on technology to somehow bridge the physical distance. Any marketer cannot fail to take this into account when setting up his marketing strategy and choosing which channels to be present in.
If we were to think about which tools currently allow us to reach users via mobile phone, social media and email are certainly among the first that come to mind. But of course they are a drop in the ocean; the possibilities and means at our disposal are truly many. One of these tools, often underestimated but highly effective, is SMS . Short, simple, quick: SMS have all the characteristics for a concise but impactful promotional communication. The data relating to the opening rate ( over 90% ) also says a lot about their effectiveness. This is why we cannot forget about an important channel like this during commercial occasions such as Valentine's Day.