Post by nadinenadine on Mar 6, 2024 10:55:11 GMT 1
I want to increase the sales of my e-commerce, can you help me?". A legitimate question that we are often asked by our customers who manage e-commerce and who need a boost to increase conversions. But how to do it? What are the best strategies? We talked at length about the marketing actions that can be undertaken for increase your e-commerce sales. In this article we focus on one of these: SEO . Let's see together some of the actions that we at Extera carry out with our customers and which we still believe are an important added value in a complete marketing strategy. What is SEO and why is it still important in 2024 SEO is a vegetable garden: first you sow, then you reap. Let's start by saying that every SEO activity requires time to show tangible results that can be translated into KPIs and this process is often difficult to convey to the client, who instead expects results in increasingly shorter times. Doing SEO means on the one hand helping the search engine to understand the content of your site so that it can offer it to the user when a certain search is made and at the same time offer the user exactly what they need.
The first thing we need to think about when doing SEO is the user. Once upon a time, when SEO was focused on the use of keywords and online competition was less important than today, doing SEO was probably simpler. Today, with the evolution of search engines, artificial intelligence and online competition, doing SEO is much more complicated and in most cases not enough. SEO strategies 2024: what to do Loan Phone Number List and why Every market, every website, every project is influenced by different factors, not only those that we are able to modify and work on, but also by others that do not depend on us. This is where the analysis of data , research and possible complementary strategies comes into play . While for some search queries there may be a greater possibility of obtaining a good positioning with the right on-site and off-site actions, for others it is not at all simple and there is a risk of obtaining a temporary, highly volatile and poorly performing result. So what to do? Combining SEO with PPC is often fundamental , especially for e-commerce websites: by optimizing the budget and focusing on the keywords for which we obtain less visibility despite ourselves, we will be able to complete the strategy in the best way to achieve our objectives (sales, lead generation, pdf downloads, in-store visits...).
On-site SEO We won't sit here and bore you with technical SEO notions like canonical, hreflang or ALT, but it's important to include this short paragraph in our article. On-site SEO should be considered early on in order to publish a website optimized for search engines and to facilitate indexing. These are all those actions that we carry out on our site to make it easier for crawlers to read, which will take care of indexing and positioning our pages in search results. This activity, which also involves the optimization of the site's meta title and description, should always be preceded by an in-depth keyword analysis. This will also allow us to make any changes in the textual content of the site and in the name of products and services, based on what the user actually searches for online. Off-site SEO Off-site SEO is just as important as on-site SEO. We are talking about activities carried out outside the website that allow us to increase the authority of our site in the eyes of the search engine. Among these we find: link building and guest posting , optimization of Google My Business listings , mentions and reviews .
The first thing we need to think about when doing SEO is the user. Once upon a time, when SEO was focused on the use of keywords and online competition was less important than today, doing SEO was probably simpler. Today, with the evolution of search engines, artificial intelligence and online competition, doing SEO is much more complicated and in most cases not enough. SEO strategies 2024: what to do Loan Phone Number List and why Every market, every website, every project is influenced by different factors, not only those that we are able to modify and work on, but also by others that do not depend on us. This is where the analysis of data , research and possible complementary strategies comes into play . While for some search queries there may be a greater possibility of obtaining a good positioning with the right on-site and off-site actions, for others it is not at all simple and there is a risk of obtaining a temporary, highly volatile and poorly performing result. So what to do? Combining SEO with PPC is often fundamental , especially for e-commerce websites: by optimizing the budget and focusing on the keywords for which we obtain less visibility despite ourselves, we will be able to complete the strategy in the best way to achieve our objectives (sales, lead generation, pdf downloads, in-store visits...).
On-site SEO We won't sit here and bore you with technical SEO notions like canonical, hreflang or ALT, but it's important to include this short paragraph in our article. On-site SEO should be considered early on in order to publish a website optimized for search engines and to facilitate indexing. These are all those actions that we carry out on our site to make it easier for crawlers to read, which will take care of indexing and positioning our pages in search results. This activity, which also involves the optimization of the site's meta title and description, should always be preceded by an in-depth keyword analysis. This will also allow us to make any changes in the textual content of the site and in the name of products and services, based on what the user actually searches for online. Off-site SEO Off-site SEO is just as important as on-site SEO. We are talking about activities carried out outside the website that allow us to increase the authority of our site in the eyes of the search engine. Among these we find: link building and guest posting , optimization of Google My Business listings , mentions and reviews .