Post by account_disabled on Mar 6, 2024 7:23:12 GMT 1
One of the main advantages of inbound marketing - and digital in general - is the possibility of knowing the progress of campaigns at any time. If, compared to traditional marketing, today we have concrete and measurable data available to evaluate investments and direct the budget only towards activities with real added value, the downside is an increasingly greater difficulty in establishing which numbers to analyse. With so much data available, how do you distinguish the really important ones? In today's article, we will look at the main four.
Read on to find out! Inbound marketing: beyond the "triad" traffic, leads, customers The three Germany Phone Number objectives that can be achieved thanks to the definition and activation of an inbound marketing strategy are traffic, leads and customers . The mechanism is rather linear : by increasing organic traffic to the company website and activating lead generation processes , you can obtain contacts to accompany in the purchasing process and transform them into loyal customers . However, if the traffic arriving at the site is not made up of targeted users, and therefore is not qualified , lead generation will not work and the desired results will not be obtained.
Organic traffic volumes should therefore be observed, yes, but together with other metrics and in any case always in relation to the ability to convert contacts and create new business opportunities. Let's go in order and start discovering the four parameters to analyze to evaluate the effectiveness of inbound marketing. Download the ebook The 4 data to check regularly To have a complete overview of the performance of an inbound plan , it is useful to have a marketing platform that helps keep track of some strategic data. HubSpot is the pioneer platform that gave life to the inbound methodology in 2006: if you want to learn more about its features and evaluate the alternatives, you can download our free eBook! 1. Organic traffic sessions Organic traffic is traffic that comes from search engines, but not paid ads.
Read on to find out! Inbound marketing: beyond the "triad" traffic, leads, customers The three Germany Phone Number objectives that can be achieved thanks to the definition and activation of an inbound marketing strategy are traffic, leads and customers . The mechanism is rather linear : by increasing organic traffic to the company website and activating lead generation processes , you can obtain contacts to accompany in the purchasing process and transform them into loyal customers . However, if the traffic arriving at the site is not made up of targeted users, and therefore is not qualified , lead generation will not work and the desired results will not be obtained.
Organic traffic volumes should therefore be observed, yes, but together with other metrics and in any case always in relation to the ability to convert contacts and create new business opportunities. Let's go in order and start discovering the four parameters to analyze to evaluate the effectiveness of inbound marketing. Download the ebook The 4 data to check regularly To have a complete overview of the performance of an inbound plan , it is useful to have a marketing platform that helps keep track of some strategic data. HubSpot is the pioneer platform that gave life to the inbound methodology in 2006: if you want to learn more about its features and evaluate the alternatives, you can download our free eBook! 1. Organic traffic sessions Organic traffic is traffic that comes from search engines, but not paid ads.